Blog

From Europe to Houston: Why Leading Chemical Companies Trust Packwise

Written by André Busek | Jan 12, 2026 4:35:08 PM

Imagine ordering an expensive birthday gift online. You receive a tracking number and know exactly: "Aha, the package is currently at the distribution center." Reassuring, right? 

Now, imagine you are a chemical company. You aren't shipping books, but tons of liquids worth the price of a small car — across the ocean, from Europe all the way to Houston, Texas. But the moment the truck leaves the factory gates... Radio silence. 

This is everyday life in chemical logistics. It is often a "Black Box." Where exactly is the container? Is it still full? Or has it been sitting in the blazing sun for three weeks while the contents spoil? For logistics managers, this lack of knowledge is pure stress—and it burns through a massive amount of money. 

But there is a solution that brings light to the darkness and works as simply as a fitness tracker for industrial containers. Here is why industry leaders rely on Packwise. 

 

Like a Fitness Tracker for Containers: The Tech Explained 

The industry jargon is full of terms like "IIoT" (Industrial Internet of Things) or "Digital Twin." It sounds complicated, but it isn't. 

Picture an IBC (Intermediate Bulk Container) like a giant, cube-shaped water tank on a pallet. Usually, this is just a "dumb" piece of plastic and steel. 

The technology from Packwise, the so-called Packwise Smart Cap, is like a smartwatch for this tank. 

  • Plug & Play: You don’t need to be an IT genius. You simply strap the device onto the top of the container—and you're done. 
  • The Digital Twin: From that moment on, the container sends data. It "talks" to you via software on your computer (Packwise Flow). It says: "I am standing here," "I am still half full," or "I feel too warm." 

In seconds, a mute container turns into an intelligent partner. 

 

Safety First: Why Electronics and Chemicals Usually Don’t Mix 

Why is this so special? Well, chemical plants are sensitive places. Especially in hubs like Houston, the heart of the US petrochemical industry, the alert level is always high. 

Normally, electronic devices and explosive gases do not get along well (think of sparks). You aren't even allowed to use a normal cell phone there. 

Here comes the Packwise "Ace up the sleeve": ATEX Certification. 

Put simply, this means the Smart Cap is built so that it will under no circumstances produce a spark. It is safe enough to work directly next to explosive substances (in so-called Ex-protection zones). This is incredibly reassuring for safety officers because digital monitoring doesn't have to stop at the factory gate—it can go right into the danger zone. 

 

What’s in it for the Boss? 

While logisticians are happy to see their containers on a map, management is happy about saving money. In this case, knowledge really is power—and savings. 

  • Buy Fewer Containers: If you always know where your containers are and when they are empty, you get them back faster. Turning your fleet around faster means you need fewer containers overall. This often saves up to 30% of acquisition costs. 
  • No Ghost Runs: The system prevents containers from being moved back and forth unnecessarily. 
  • The "Smart Fridge" Effect: You know the idea of a fridge that reorders milk when it's empty? That is exactly what Packwise does for the industry. Through level measurement, supplies can be ordered automatically (this is called "Vendor Managed Inventory"). 

 

Your Partner for a Transparent Future 

The competition never sleeps. While some companies still manually maintain lists and hope that the container has arrived in Texas, Packwise customers control their global fleet with a mouse click. 

Whether you are shipping from Ludwigshafen to Asia or serving the US market: You no longer need estimates. You need facts. 

 

Do you want to make your supply chain transparent? Don't rely on your gut feeling any longer. Take the step into digital logistics. 

Do you have questions? 

For questions regarding Supply Chain Transparency and Container Tracking, please contact sales@packwise.de.